The world has been left reeling by the Ukrainian situation; the loss of life is unthinkable, and the hundreds of thousands of people forced to flee their homes is a total tragedy.
With March already looking like it’s going to be a really busy month, we’ve decided to donate money to charities supporting families affected in Ukraine, for every cruise that we book.
We want to emphasise that this is not going to be some big ‘sales initiative’, but rather an effort to use what we’re already doing to help in some small way.
The charity we’ve chosen is the British Red Cross – they focus on humanitarian aid that will go specifically to affected Ukrainian families, helping to provide them with food, water, first aid, medicines, warm clothes and shelter.
We’ve started off by donating £1,000 to the cause, and we’ll donate £25 for each river cruise, and £50 for each ocean cruise that we book this month.
Lots of customers have also asked how they can get involved, and whether they can “match” the donation we make when they book their cruise. The answer is yes – if you wish to participate, you can visit our JustGiving page here – but there’s no obligation or requirement to do so; we know that people often have specific charities and causes they support, so have no wish to be prescriptive on where or if you give any money.
As always, if you have any questions or would like to know more about how you can help, simply give us a call on 0161 513 8200 and we would be happy to help.