Panache in the Community
At Panache Cruises, we’ve always done everything in our power to give something back to the community around us and to use our platform and resources to help those most in need both abroad and at home. We have, and we always will, be very proud of our charity work.
Our Charity Partners
- Reuben's Retreat - We have fundraised over £75,000 for Rueben’s Retreat so far, since our partnership began in 2024.
- Sail 4 Cancer - Founder and CEO James has been a patron of Sail4Cancer for over a decade, and has raised almost £50,000 for the charity over the years.
- Help for Ukraine - Ever since the Russian invasion of Ukraine in 2022, we’ve endeavoured to provide humanitarian aid to those who need it the most.
- Local crowdfunding - Our business pledged up to £5,000 towards a Crowdfunding campaign to help raise funds for new practice nets for a local cricket club.
Here’s a look at what we’ve done in the past, and some of the big plans we’ve got for our charity work in the future.
We Raced to the Stones in 2024 & 2025
In 2024 the Panache Cruises team took on the 50km “Race to the Stones”. Britain’s oldest road, the Ridgeway, follows the same route over high ground used by herdsmen and travellers since prehistoric times.
It was a beautiful day in a remarkably isolated and unspoilt corner of Southern England, and the run took Team Panache through some of its most ancient landscapes, finishing by the 5000-year old Avebury Standing Stones, a UNESCO World Heritage site.
One of the team enjoyed it so much, she went and ran the full 100km Race to the Stones in 2025!
We climbed Mount Kilimanjaro!
In June 2025, Panache Cruises' team of 15 conquered Mt. Kilimanjaro—the largest free-standing mountain in the world and the tallest mountain in Africa.
Set in the vibrant grasslands of Tanzania, Team Panache made their way to the top over six days of altitude sickness, exposed elements and outstanding physical endurance.
A tough one, but it was the adventure of a lifetime for a good cause, Reuben’s Retreat.